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Brand identity & logo design

Your brand, written down. Beautifully.

We turn logos, colours and type into a living rulebook — so every post, pack and pitch looks unmistakably like you, no matter who designs it.

Get your guideline See the process
Logo systemsColour & typeUsage rules

Why it matters

A logo isn't a brand. Consistency is.

Without guidelines, every new designer, printer and social manager guesses. A brand guideline is the single source of truth that keeps your identity recognisable at every touchpoint.

Recognised faster

Repeating the same colours, type and shapes builds memory. People spot you before they read your name.

Faster production

Designers, agencies and printers get answers from the document, not from endless email threads.

Protected value

Clear rules stop misuse, keep quality high as you grow, and make your brand easier to hand over.

How we conceptualise

From first chat to finished brand book.

Five clear stages, with useful outputs at every step.

01 · Listen first

Discover

We learn what makes you, you.

  • Brand questionnaire and workshop
  • Competitor and category audit
  • Audience snapshot

02 · Find the core

Define

Positioning, personality and voice.

  • Brand platform and values
  • Personality words
  • Moodboards for direction

03 · Explore routes

Design

Concept routes, then one clear winner.

  • 2–3 concept routes
  • Real touchpoint mock-ups
  • Refined identity system

04 · Write the rules

Document

Decisions become a practical rulebook.

  • Structured guideline
  • Do and don't examples
  • Print and digital colour specs

05 · Hand it over

Deliver

Files your team can use tomorrow.

  • Guideline in your chosen format
  • Logo and asset pack
  • Team walkthrough

How long should it be?

The right size for where you are.

A new pop-up doesn't need 60 pages. A national brand can't live on one.

Once-off

Logo & identity mark

From R8,500

Your logo and identity mark, designed first, so everything else has something to build on.

1 page · 3–5 working days

One-Pager

R2,950

For pop-ups, side projects and early-stage startups that need the essentials fast.

  • Logo and variations
  • Colour palette
  • Typography
  • Icon style
  • Core usage rules

12–20 pages · 2–3 weeks

Essentials Guide

R9,950

For growing businesses working with freelancers, printers and social teams.

  • Everything in One-Pager
  • Brand story and values
  • Colour ratios and accessibility
  • Type hierarchy and imagery
  • Social templates

40–60+ pages · 4–6 weeks

Complete Brand Book

R27,500

For established brands, franchises and teams rolling out across many channels.

  • Everything in Essentials
  • Voice and tone
  • Grid and layout system
  • Packaging and signage
  • Digital UI kit

Presentation styles

Delivered the way your team works.

PDF Brand Book

Print-ready and easy to share. A polished document that lives in every inbox.

Interactive Web Guide

A living link your team bookmarks — copy colour codes, download logos, always the latest version.

One-Page Cheat Sheet

Everything essential on one page. Pin it next to every designer's screen.

Design Library

Figma or Canva styles, components and templates, so new work starts on-brand.

Let's create

A brand that holds together everywhere.

Already have a logo? We'll build the rulebook around it. Starting from scratch? We'll concept the identity and guideline together.

Start a project