Selected work

The proof, in projects.

Work organised by category. Tap a category to see the projects inside.

Web design & development

Sites that carry the brand and the number.

6 projects
Innova - Built for performance. Engineered for quality.
B2B manufacturing / coatings·2026

Built for performance. Engineered for quality.

Innova

A B2B website for a professional paints and adhesives manufacturer. Editorial interior photography, brand red on charcoal, and a product architecture that lets specifiers, contractors and trade partners find the right coating in two clicks. Built with a full backend, analytics stack and lead-capture surface so every visit is measured and every quote request is tracked.

Scope

  • Product architecture: paints range, adhesives range, product detail pages
  • Get-a-quote funnel with routing to trade + retail reps
  • Custom admin backend for products, ranges and content
  • GA4, Google Tag Manager and Search Console setup
  • AI chatbot for product recommendations and technical questions
  • Paint calculator integration (coverage, coats, litres, budget)
  • On-page SEO, schema, sitemap and site verification

Stack

TanStack StartTailwind CSSSupabaseGA4GTMSearch Console

Outcomes

  • Analytics + Search Console live from day one for measurable growth
  • Chatbot deflects repeat product queries and captures leads out-of-hours
  • Paint calculator turns a spec question into a qualified quote request
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IPCE - Institute for Paralegal & Continuing Education - Train at the standard of the law.
Legal education·2025

Train at the standard of the law.

IPCE - Institute for Paralegal & Continuing Education

A dark, high-contrast marketing site for a Johannesburg post-graduate law institute. Built to convert LLB graduates into applications for the LPC, PDA and short-course programmes - and to hold up on a phone in the middle of a lecture break.

Scope

  • Information architecture across programmes, admissions and about
  • Art direction and visual system (Rosebank green + acid-lime)
  • Programme detail pages with modular curriculum blocks
  • Application funnel + enquiry capture into CRM
  • On-page SEO, schema and analytics

Stack

TanStack StartTailwind CSSSupabaseHubSpot

Outcomes

  • 3.4x increase in qualified programme enquiries
  • 99 Lighthouse performance on mobile
  • Average session up from 42s to 2m 18s
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BestThreds - South Africa's best secondhand store.
Retail / marketplace·2025

South Africa's best secondhand store.

BestThreds

An e-commerce storefront for a curated pre-loved fashion marketplace shipping SA-wide via Paxi and Pudo. Built around a merchandising model that rewards fast-moving stock and makes condition grading feel like a trust signal, not a caveat.

Scope

  • Merchandising and category architecture (Women, Men, Kids, Shoes)
  • Product card system with condition grading (Like New / Excellent / Good)
  • Cart, wishlist and account UX
  • Paxi + Pudo locker delivery integration
  • Stock-drop email + WhatsApp broadcast setup

Stack

ShopifyKlaviyoPaxi APIPudo API

Outcomes

  • 12k+ registered shoppers within the first six months
  • 5,000+ items listed and rotated weekly
  • R500 free-delivery threshold lifted AOV by 22%
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CV Studio - Your career, beautifully documented.
SaaS / careers·2025

Your career, beautifully documented.

CV Studio

An AI-assisted CV builder positioned at the premium end of the market. Editorial serif typography, deep-black canvas and a live document preview make the product feel like a design tool - not another form-filler.

Scope

  • Product marketing site + template gallery
  • Onboarding flow: import existing CV, start from example, start blank
  • AI writing assist for role summaries and bullet points
  • PDF export engine with brand-consistent templates
  • 19-piece career resource library (SEO surface)

Stack

TanStack StartLovable AI GatewaySupabasePDF-lib

Outcomes

  • Free-to-paid conversion 3.1x the category benchmark
  • Average build time down to 11 minutes
  • Ranks page-one for 40+ CV / resume keywords in ZA
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Paragon Prompts - Premium AI prompt systems. Built for results.
Digital products·2025

Premium AI prompt systems. Built for results.

Paragon Prompts

A digital storefront for expert-crafted prompt packs across career, business and parenting. Acid-yellow accents on obsidian, terminal-style iconography and a stat band that treats social proof as a headline, not a footnote.

Scope

  • Storefront + pack detail pages
  • Cart, checkout and instant digital delivery
  • Blog, FAQ and reviews surface for SEO + trust
  • Pricing architecture (R97-R297 tiers)
  • Stripe + Paddle payments with ZAR pricing

Stack

TanStack StartStripePaddleResend

Outcomes

  • 12,400+ packs sold across launch quarter
  • 4.9-star average rating across 800+ reviews
  • 100% digital, instant delivery - zero fulfilment overhead
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Zaakir Hoosen - A portfolio site with a full custom admin behind it.
Portfolio / creative·2026

A portfolio site with a full custom admin behind it.

Zaakir Hoosen

A portfolio and CV site for a Johannesburg senior graphic designer - fifteen years across brand, UI/UX and web, positioned for AI-native workflows. Editorial black on white, oversized display type and an acid-lime announcement bar. Fully responsive from phone to tablet to desktop, with a custom admin backend so every project, case study and CV entry is edited in-place - no code, no CMS licensing.

Scope

  • Marketing site + case study architecture
  • Fully responsive design (mobile, tablet, desktop)
  • Custom admin backend for projects, case studies and CV entries
  • Auth-gated dashboard with role-based access
  • Hosting, domain and branded email setup
  • On-page SEO, sitemap and analytics

Stack

TanStack StartTailwind CSSSupabaseLovable Cloud

Outcomes

  • Live at zaakirhoosen.com with SSL and branded email
  • Owner-editable case studies without developer involvement
  • Fast, mobile-first experience across every breakpoint
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Brand identity

Identity systems built to be used, not just admired.

4 projects
Al Aqiq Travels - A faith-based travel brand for meaningful journeys.
Faith-based travel / pilgrimage·2026

A faith-based travel brand for meaningful journeys.

Al Aqiq Travels

A premium identity system for a pilgrimage-focused travel brand. Deep Kaaba green, heritage gold and Cinzel serif hold the mark with the weight it deserves - the Kaaba, the Green Dome and a Madinah minaret woven with a flight-path swash. Built to feel devotional, trusted and quietly modern across every touchpoint from itinerary to boarding.

Scope

  • Primary logo, horizontal lockup and icon-only mark
  • Bilingual wordmark treatment (English + Arabic calligraphy)
  • Colour system: Deep Kaaba Green, Emerald Green, Heritage Gold, neutrals
  • Typography pairing: Cinzel / Cormorant + Montserrat
  • Custom iconography set: travel, accommodation, airlines, Makkah, Madinah, deals
  • Brand guidelines: essence, usage, spacing, don'ts, backgrounds

Stack

IllustratorPhotoshopInDesign

Outcomes

  • Full identity system across primary, horizontal and icon-only lockups
  • 10-piece custom icon library aligned to the brand palette
  • Print- and digital-ready guidelines document
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Live South Africa - Travel South Africa. Everything good in the country.
Travel & tourism·2026

Travel South Africa. Everything good in the country.

Live South Africa

A punchy travel-brand identity built around a hand-brushed wordmark and a stylised South African flag lockup. Loud, proudly local and designed to sticker onto anything - Instagram Reels, luggage, kombis, market stalls. A tourism brand that feels made by locals, not a corporate board.

Scope

  • Primary logo, wordmark, submark (LSA) and favicon
  • Tagline lockup: 'Explore the real South Africa'
  • Colour system across flag palette (red, gold, green, black, blue)
  • Custom brush-script primary + clean sans-serif secondary
  • Application across light background, dark background and 1-colour
  • Brand guidelines: usage rules, don'ts, social templates

Stack

IllustratorPhotoshopFigma

Outcomes

  • Full identity system: primary, wordmark, submark, favicon, 1-colour
  • 6-colour flag-inspired palette locked and documented
  • Sticker-ready mark designed for social, print and merch
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Innova - Built for performance. Engineered for quality.
Industrial coatings & adhesives·2026

Built for performance. Engineered for quality.

Innova

A trade-grade brand identity for a professional coatings and adhesives manufacturer. High-contrast Innova red on deep black, Montserrat throughout, and a photography direction built around real application - gloved hands, wet finishes, warehouse shelves. Built to look at home on a pack, a poster and a merchant's shelf-talker.

Scope

  • Brand essence, personality and messaging framework
  • Logo lockup and packaging application (LiquidRubber range)
  • Colour system (Innova Red, Deep Black, Charcoal, Light Grey, White)
  • Typography hierarchy (Montserrat H1-Body specification)
  • Icon set, photography direction and campaign layouts
  • Brand guidelines document for print, pack and digital

Stack

IllustratorPhotoshopInDesign

Outcomes

  • Full guidelines: essence, palette, typography, icons, application
  • Shelf-ready packaging system across product range
  • Campaign toolkit: 'Built for Performance', 'Engineered for Real Work'
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The Brushroom - Hair by Aria - A hair studio that feels like a signature.
Beauty / hair salon·2024

A hair studio that feels like a signature.

The Brushroom - Hair by Aria

A full brand identity for an intimate, appointment-only hair studio. Elegant modern serif logotype paired with a hand-scripted stylist signature, wrapped in a soft blush + slate system that reads as feminine, refined and quietly confident - premium without being cold.

Scope

  • Naming lockup and primary logo
  • Logo family: stacked, horizontal, submark and icon
  • Alternate colourways across blush, rose, slate and cream
  • Typography system (display serif + signature script)
  • Brand guidelines document for print + digital use

Stack

IllustratorFigmaInDesign

Outcomes

  • 5 logo variants + 6 approved colourways
  • Brand personality: elegant, feminine, modern, refined, welcoming
  • Cohesive identity ready for salon signage, socials and print
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Growth & email

Revenue engines behind the storefront.

5 projects
Innova - A trade partner emailer that drives sign-up.
Email marketing / B2B·2025

A trade partner emailer that drives sign-up.

Innova

A long-form campaign announcement emailer sent to Innova's trade partner network ahead of the June 'Built for the Weekend' activation. Built to land one message fast: we're driving customers to your shelves, here's the toolkit, here's the offer, here's your rep. Cinematic hero, scannable channel breakdown, four clear partner wins and a single CTA repeated at the top and bottom.

Scope

  • Campaign email concept, art direction and layout
  • Copywriting: hero, partner letter, channel breakdown, gain grid, CTA
  • Trade-focused visual system (POS, social, DOOH iconography)
  • Toolkit CTA + rep contact hierarchy
  • Compliance footer, POPIA notice and unsubscribe
  • Production-ready email build for send

Stack

KlaviyoEverlyticFigmaPhotoshop

Outcomes

  • Single-email brief-out to the full trade partner network
  • One clear CTA repeated for high toolkit access rate
  • Full campaign context landed in under 30 seconds of scroll
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Innova - In-store sales collateral that converts.
Retail / POS design·2025

In-store sales collateral that converts.

Innova

A full in-store sales collateral suite for the Innova paint range - engineered to grab attention from the aisle, land the 20% offer at the shelf and close the sale at the counter. End-cap displays, hanging aisle flags, window posters and free-standing counter cards, all locked to a single visual system.

Scope

  • End-cap display design (overview, front and side views)
  • Aisle flags / hanging category navigators (3 variants)
  • Storefront window posters (A2 and A1, 3 variants)
  • A6 double-sided counter cards with QR to full range
  • Copywriting: hero offers, feature callouts and CTAs
  • Production-ready artwork with print specs and material guidance

Stack

IllustratorInDesignPhotoshopPrint production

Outcomes

  • Complete POS kit shipped to every stockist pre-campaign
  • Consistent brand system from window to shelf to counter
  • High-visibility signage readable from 10-30m in-store
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Innova - Scroll-stopping social for a paint brand.
Social media / paid social·2025

Scroll-stopping social for a paint brand.

Innova

A social content system for Innova's June promo - built to stop the thumb on Meta and TikTok, land the 20% offer in the first second, and route the click to the nearest hardware store. Bold typographic hero frames, wet-paint splash energy and lifestyle context shots that make a paint bucket feel aspirational.

Scope

  • Content pillars + monthly editorial calendar
  • Copywriting: hero headlines, captions and CTAs
  • Static + motion creative for Meta and TikTok
  • Product-in-context lifestyle art direction
  • Paid social variants and A/B creative testing
  • Performance reporting + creative iteration

Stack

Meta AdsTikTok AdsPhotoshopAfter EffectsKlaviyo

Outcomes

  • Full month of daily branded posts across Meta + TikTok
  • Promo creative in 4 aspect ratios, 3 messaging angles each
  • Consistent lift in reach and CTR vs previous campaign benchmark
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Innova - Built for the weekend. A national trade campaign.
Retail / trade marketing·2025

Built for the weekend. A national trade campaign.

Innova

A full-funnel June trade campaign to drive foot traffic into hardware stores and shift the Innova paint range at 20% off. End-to-end: campaign concept, copywriting, POS design, in-store planogram guidance and a trade toolkit that gave every retailer a clear playbook for execution.

Scope

  • Campaign concept + positioning ('Built for the Weekend')
  • Copywriting across DOOH, social, publisher and in-store
  • POS design: posters, shelf talkers, price wobblers, counter cards, end-cap guidance
  • Merchandising planogram + trade guide (top shelf, eye level, lower, base)
  • Product quick reference sheet with QR to full spec assets
  • Retailer trade toolkit + campaign timeline

Stack

IllustratorInDesignPhotoshopDOOHMeta Ads

Outcomes

  • 4-week national campaign live across DOOH, social and publisher platforms
  • Full POS kit delivered pre-campaign to every stockist
  • Planogram lift: premium products at eye level for higher basket size
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The Gentlemen's Clinic - Flu season outreach that fills the room.
Healthcare / men's wellness·2026

Flu season outreach that fills the room.

The Gentlemen's Clinic

A campaign mailer designed to drive foot traffic to three Johannesburg pop-up clinics during flu season. Built around urgency, trust and clear location hierarchy, so a recipient knows exactly where to be and when.

Scope

  • Campaign concept and art direction
  • Long-form mailer design with service breakdown
  • Location + date hierarchy for 3-day activation
  • Multi-service awareness (TRT, STI, weight loss, hair loss)
  • Podcast and social cross-promotion integration

Stack

FigmaKlaviyoPhotoshop

Outcomes

  • 3-location pop-up campaign with day-by-day scheduling
  • Full service menu visible in a single scroll
  • Brand-to-clinic conversion via clear CTA hierarchy
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AI systems & automation

Custom AI that removes hours from the week.

Coming soon
AI Systems & Automation

Case studies for this category are being written up. In the meantime, read what we do in ai systems & automation or send us a brief.

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